FIJIAN CRAFTED BRAND CERTIFICATION TO BOOST SALES

CAPTION: Acting Prime Minister Aiyaz Sayed-Khaiyum descends from a hiab crane after unveiling the massive billboard in Nadi this morning. Photo: SHALENDRA PRASAD.

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SELECTED Fijian handicraft will now have the seal of authenticity after 17 artisans were awarded certificates to use the ?Fijian Crafted? logo.

Minister for Industry and Trade, Attorney General Mr Aiyaz Sayed-Khaiyum handed over the certificates to the 17 handicraft makers, which is aimed at enhancing and providing authenticity to their products.

The certification was given to those craftsperson’s who use 100 per cent Fijian raw materials to produce the craft and this will be a boost to their sales as one of the major buyers of these products are tourists who are particular about genuine Fijian handicrafts.

Seventy four year-old Seniloli Sovea, who had a display at the launch of the Fijian Crafted Brand, is overjoyed that after having made Fijian handicraft for over 50 years her products will have the Fijian Crafted logo.

?Many people in Fiji have been making Fijian handicrafts but now with the logo we will have the benefit of having proof of its authenticity,? Ms Sovea said.

Ms Sovea thanked the Fijian Government, especially MIT, and the Fiji Arts Council for making the authentic branding possible.

Mr Sayed-Khaiyum congratulated the recipients of the certificates and encouraged the artisans to continue making quality handicrafts

He also emphasised the importance of branding hence the need to maintain the level of quality.

Council director, Mr Lai Veikoso said there were plans to provide certifications to other handicraft makers in the future.

The event was marked with a march through Nadi Town including participants from MIT, the Fiji Arts Council, Nadi town council and schools.

MINFO