Caption: New Director of Global Marketing, Mr Ken Freer.Photo: SUPPLIED.
Tourism Fiji today announced that Mr Ken Freer has joined the organization and taken up the newly-created role of Director of Global Marketing, based in Fiji.
Mr Freer has more than 15 years marketing and management experience, working in Auckland, Sydney, Los Angeles and London.
He comes to Tourism Fiji from London where he was working for Tourism New
Zealand as Regional Marketing Communications Manager, with responsibilities for North America, the UK and Europe.
Prior to entering the tourism industry, Mr Freer owned a marketing agency in Auckland for almost 10 years with clients that included American Express, Citroen, Regency Duty Free and Jaguar. He also ran online and direct marketing for Westpac New Zealand for three years, before being transferred to a similar role with Westpac in Sydney.
Tourism Fiji CEO, Rick Hamilton said the appointment of Mr Freer, and other recently-announced marketing appointments, signalled the determination of Fiji to grow its tourism globally and a reflection of the importance of tourism to Fiji.
Mr Freer said he was excited to join the team at Tourism Fiji.
“As a regular visitor to Fiji for over 20 years, it has always been a very special place for me. Fiji presents visitors with great value and I believe the industry is posed for greater and exciting growth,” Mr Freer said.
Meanwhile, earlier this year, Tourism Fiji began rolling out an exciting rebranding and repositioning of Tourism Fiji as part of a fresh and comprehensive new strategy that includes and builds upon the establishment last year of new brand identity, new global marketing and social media partners and a new destination website.