It’s the dirty little secret many shampoo companies don’t want you to know. When you wash your hair with certain traditional shampoos, you may actually be stripping your hair and scalp of their natural oils. Many shampoos usually rely on sodium laurel sulfate or other damaging detergents for cleansing. While these generate a thick lather to clean hair, they can also create dryness, frizziness, dullness, and color fade.
We then spend a fortune of time and money on products that are effectively undoing the damage caused by shampoo.
Nobody knows this problem better than hair care professionals who are dealing with it day-in and day-out. One in particular, legendary L.A. celebrity stylist Chaz Dean, decided to do something about it. He got tired of clients leaving his salon raving about their color and the feel of their hair, only to complain a few weeks later that their hair looked and felt brassy and dull.
He knew the main culprit was likely their shampoo, so he started experimenting with various ingredients, including natural herbs and botanicals, that he knew had cleansing and hydrating properties.
The result was a radically new approach to the way we cleanse our hair. It’s called WEN® Cleansing Conditioner and it was developed in partnership with the beauty powerhouse Guthy-Renker. WEN® contains a super-hydrating blend of fig, chamomile, rosemary, calendula, and Cherry bark, which when combined, will both cleanse the hair as well as impart shine and softness, even to damaged hair.
WEN® is a 5-in-1 formula that takes the place of your shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. And, the most amazing thing about it is that it cleanses without lather. Instead, when mixed with water, it creates a smooth foam for shiny, healthy-looking, manageable results. The first time you try it certainly feels strange, but the results speak for themselves.
Before being marketed, WEN® underwent extensive consumer tests, and the results were impressive. More than 90 percent of the participants in the studies reported that their hair was more shiny, less frizzy, and had more bounce.
WEN® is recommended for all hair types, and once you start using it, it will become the only cleanser/conditioner you will want to include in your daily routine.
Right now, WEN® is offering an easy way for online shoppers to try the product. They have put together a special 30 day introductory kit that contains everything you need for 30 days of incredible treatment, plus two really cool free gifts and free shipping.
The introductory 30-day kit is now less than $30 and has a 60 day money back guarantee if you are not completely satisfied.
Click here to learn more about WEN® and try this revolutionary new approach yourself.
SOURCE: ABC NEWS