ANOC President Sheikh Ahmad Al-Fahad Al-Sabah. File Photo.
New digital platforms set to improve communication with NOCs
Lausanne; 17 June 2014: The Association of National Olympic Committees (ANOC) today launched its brand new website and Facebook and Twitter accounts, with this latest step forward in its modernisation process designed to provide new platforms for promotion and connectivity to the world’s 204 NOCs.
The new digital platforms, incorporating ANOC’s new brand look and feel, will allow the organisation to communicate with its NOCs more efficiently. The ANOC website (www.anocolympic.org) has been restructured to be more user friendly and has introduced new features including ‘Olympic Voices’ – a section collating interviews from senior Olympic stakeholders and athletes – and ‘Media Centre’ – a dedicated media section reflecting the organisation’s commitment to openness and transparency.
ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “We are living in an increasingly digital age and it is imperative that ANOC takes full advantage of the wealth of opportunities that this presents us with to communicate with our NOCs. Our website is a very important resource for the NOCs so we needed to make sure that it was as comprehensive and informative as possible. The new, more user friendly, website will do just that whilst also providing a platform to highlight and celebrate the excellent and often unrecognised work the NOCs are doing worldwide.”
New Twitter and Facebook platforms have also been created to maximise the organisation’s potential to connect with its NOCs and their athletes.
Sheikh Ahmad Al-Fahad Al-Sabah added: “Our social media platforms will open up new ways for us to interact directly with our NOCs and their athletes and share news and photos with as wide an audience as possible – particularly young people. Our Twitter and Facebook accounts will be particularly important in the run up to our inaugural ANOC Gala Awards Dinner.”