Digicel Fiji sponsors Ba FC to the O-League

Caption: Digicel Fiji head of marketing Sheryl Singh (second from left) signs the deal with officials of Ba FA. Photo: SUPPLIED.

Thursday 28 March –Digicel Fiji today announced its support for the Ba Football Club with a sponsorship of $FJ50,000. The sponsorship will assist the Ba team to prepare for the upcoming O-League Championship which will run from March to December this year.

O-League is the premier football competition in Oceania and is organized by OFC, Oceania’sfootball governing body.

Digicel Fiji’s Head of Marketing, Ms. Sheryl Singh said that the partnership was in line with the company’s commitment towards the development of sports in Fiji. “We are excited about our involvement with Soccerand are proud to partner with Ba FC, a club with great heritage,” said Ms. Singh.

“Socceris a major sportin Fiji and our involvement will encourage great performances, support future soccerstars, and play an important role in advancing the sport,” said Ms. Singh.

“Ba FC is one of the most consistent and respected teams in Fiji and has produced talents who have represented Fiji at the international stage. It’s a club that embodies strong characteristics and we look forward to developing a successful long-term partnership with them,” said Ms. Singh.

President of the Ba Football Club Mr. Rishi Kumar stated, “We are delighted to have Digicel on board as a major sponsor. Digicel’s landmark investment in Ba FC marks a new era for soccer in Fiji,” said Mr. Kumar.

“The company’s passion for delivering innovative technology and providing superior mobile phone services has earned Digicel phenomenal success over the past four years. We are confident that with this passion, Digicel is the right partner to develop FijiSoccer. We welcome Digicel’s participation and look forward to a long and rewarding relationship,” said Mr. Kumar.

The team departs for Papua New Guinea on Saturday 30 March to take on PRK Hekari United in their O-League opener.


After 11 years of operation, Digicel Group Limited has 12.8 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.




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