Strengthening the services of Korean Airways flights between Fiji and Korea as part of efforts to draw more tourists to Fiji topped talks held this week between the Fijian Government and the Airline.
This week the Minister for Foreign Affairs Hon. Ratu Inoke Kubuabola met with the President of Korean Air Line Co Ltd Mr Chang – Hoon Chi to look at marketing the airline’s route into Fiji. The meeting which took place at the airline’s head office in Seoul saw President Chi reaffirm the airline’s commitment to continue servicing this route despite the challenges it faces. He also requested that the Fijian Government assist in strengthening its marketing campaign to attract more tourists from Korea so that the airline can be used for this route.
“We continue to face challenges hence the need for working together to ensure awareness through effective strategies targeting Koreans and Asian as well as European tourists,” Chang-Hoon Chi said.
Minister Ratu Inoke Kubuabola expressed the Fijian Government’s appreciation to Korean Air for the air service since 1995 and assured the Government’s support in promoting and marketing Fiji as a tourism and investment destination.
“We will do all we can to attract more people to Fiji, who are currently travelling to other destinations,” Ratu Inoke said.
It was agreed that targeted promotions and tour packages be developed to attract more tourists including Koreans. Golf, honeymoon and business packages were identified and also important was general awareness through exposition, media and television.
Korean Air currently operates Seoul-Nadi route three times a week and the number of Korean visitors is gradually increasing every year. According to the Korea Tourism Organization (KTO), 5,676 people have been to Fiji last year and it is expected to increase further this year.