James Bolabiu commits to another year with Digicel

Wednesday 10 July – Digicel Fiji is delighted to re-sign Fiji’s top rugby referee James Bolabiu as Brand Ambassador for another year. Since signing as Brand Ambassador back in 2011, Bolabiu has contributed significantly to the profession in the country. He has continued to develop as a referee and has been a great example to many young adults aspiring to be a referee.

Bolabiu is Fiji’s most decorated rugby referee having officiated in two Rugby World Cup sevens tournaments in Dubai 2009 and Moscow this year. He has also officiated in the 2008 Tri Nations, 2008 IRB Junior World Championship, the South African Currie Cup and the IRB Sevens World Series.

“I am extremely honoured to continue with Digicel Fiji as its Brand Ambassador and wish to thank them for having confidence in me,” says Bolabiu.

“Since joining two years ago, I have had the opportunity to be a part of many promotional and community activities and Digicel Fiji in turn has supported me in my career, It has been an incredible partnership,” said Bolabiu.

Digicel Fiji’s Head of Marketing Ms. Sheryl Singh states, “We are extremely pleased to have James continue as our Brand Ambassador. James is a high achiever and this is one of the reasons we would like him to continue; his life in general is synonymous to Digicel’s values and goals”.

“With James representing the Digicel brand flawlessly while continuing to achieve amazing success on the field, he truly is the embodiment of extraordinary and is a testament to the power of hard work, dedication and positivity,” said Ms. Singh.



After 12 years of operation, Digicel Group Limited is one of the leading global communications providers with over 13 million customers across its 31 markets in the Caribbean, Central America and Asia Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team. Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.


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