Media Familiarization Tours proving successful for Outrigger Fiji

Outrigger on the Lagoon · Fiji has hosted another successful Australian media familiarization (famil) tour. The media famil is a marketing strategy where media agencies and journalists are invited by the resort to experience firsthand the products and services at the 5-star property.

This famil is the second tour organized this year for Australia and New Zealand by the resorts public relations agent in Australia, Donna Parkin of Parkin PR.

Journalists from EYE Magazine – Gold Coast/Townsville/Cairns, APN, B Magazine – Brisbane and two freelance travel writers traveled to Fiji and spent a week being pampered by the resort’s management and staff. The famil also included tours with various Coral Coast operators such as the Sigatoka River Safari and the Kula Eco Park, who work closely with Outrigger Fiji to promote the Coral Coast region.

Outrigger on the Lagoon · Fiji General Manager Peter Hopgood said the media famils provide journalists with a more intimate experience of what the resort has to offer such as dining at Fiji’s best fine dining restaurant Ivi.

“The press and feedback that we receive from these media famils is working wonders for our Australian and New Zealand marketing campaigns”, Mr. Hopgood stated.

“Not only are these famils a great opportunity to showcase our beautiful resort, but it also gives us a chance to highlight our Coral Coast region and Fiji as a whole!” he added.

Outrigger on the Lagoon · Fiji was recently recognized as the Best Deluxe Accommodation in Fiji at the 2012 AON Excellence in Tourism awards, as well as the Best Fine Dining Restaurant.

The resort prides itself on delivering all the luxury of a five star property with the unforgettable warmth only found in a traditional Fijian village.

Visit the Outrigger on the Lagoon ∙ Fiji website ( to find out more about our premium services.


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