Fiji sugar is now being sold in South Korea and already it is a hot commodity says the Chairman of Paradise Bio Sugar (PBS), Mr Lee Hon Gyu.
PBS is exporting Fiji’s raw sugar to South Korea under a special arrangement with the Fiji Sugar Corporation. The company hopes to finalise in the near future a permanent arrangement for bulk sugar export.
“Whilst we are still undertaking marketing and securing further deals with retailers and major food processing and cosmetic companies in Korea and China, our consumer base and sales are growing exponentially every month” Mr Lee said.
Mr Lee made the comments at a briefing during a recent tour by Fiji’s Ambassador to ROK Filimone Kau to PBS Korea’s sugar packing factory in Busan, Southern Korea.
He added that Fiji sugar was special in that it was well suited for South Korean food processing, particularly in fermentation and other uses.
“There is also growing interest in its use for cosmetics,” he said. Mr Lee was thankful that their company can assist in not only boosting the volume of trade between Fiji and South Korea but also promoting Fiji’s excellent sugar quality in Asian markets.
In response, H.E Ambassador Kau thanked Chairman Lee and employees of PBS Korea and their marketing agents for their effort in promoting the export of Fiji sugar.
“This is a great opportunity for Fiji to expand its sugar export into the Asian region and hopefully find a permanent niche in South Korea and other Asian countries,” he said.
He also told the company and marketing agents that sugar exports to South Korea is not only a boost to the Fijian economy but it has direct and indirect impacts to the households in Fiji that rely directly on the sugar industry for their livelihoods.
Ambassador Kau took a site tour of the factory to witness the elaborate process of cleaning, refining and packaging of raw Fiji sugar into custom made packaging for different customers.