Photo caption: Mr. Faiyum Ali, General Manager Operations LTA and Mr. Deepak Rathod, CEO RB Patel Group of Companies. Photo credit: Land Transport Authority.
Renowned local retail food market chain RB Patel Supermarket has thrown its support behind the Land Transport Authority [LTA] as a corporate partner to help LTA keep our Fiji roads safe and accident free.
The sponsorship deal was sealed with senior management of the super market chain. The sponsorship will allow LTA to use RB Patel’s LED screens to promote its message of road safety and to promote all LTA road safety TV commercials.
RB Patel Chief Executive Officer Mr Deepak Rathod said they are extremely delighted to partner with LTA in trying to promote safety on Fiji roads.
RB Patel will play the 30 seconds TV Road safety clips on their LED screens at RB Centre Point, Laucala Beach and Harbourpoint Lami.
LTA is grateful to use this campaign medium as an avenue to boost its road safety campaigns. The free avenue will widen the reach and increase the number of people expected to be impacted. It’s a powerful platform since all road users will have an opportunity to see road safety advice and view short road safety commercials that promotes and advocate safety on the roads.