The Fitness First Central Coast Sevens International Rugby Festival today announced a new two year partnership with the world’s leading health club Fitness First. The new 2 year deal extends the naming rights partnership of Australia’s premier domestic rugby sevens festival to seven years of support from Fitness First.

Tournament Director Craig Morgan was delighted with the continued association saying “The support of Fitness First has been magnificent. Fitness First have been the naming rights partner since the inaugural tournament in 2009. We are very proud of our association and it shows the great vision Fitness First have joining the tournament from the outset where it was a concept and sharing the vision through to the magnificent rise in status the event now enjoys as Australia’s premier domestic rugby sevens tournament. The ongoing support takes our association to seven years of sevens, which is extremely fitting and we look forward to continuing the magnificent association with Fitness First”.

The Fitness First Central Coast Sevens International Rugby Festival also known as the Fitness First CC7s launched in 2009, since the inaugural tournament the event has grown significantly in prestige becoming the fastest filling tournament in Australia and attracting a premier international participant base that has seen some of the best rugby sevens players in the world compete at the tournament. The Fitness First CC7s now attracts participants from around Australia, New Zealand, Asia and the USA and features schoolboy, men’s and women’s events with the women’s tournament widely regarded as the most prestigious women’s sevens event in the Southern Hemisphere.

Rugby Sevens is the fastest growing team sport in the world with the massive boom for the sport expected to continue as rugby sevens heads toward featuring at the 2016 Olympic Games in Rio in two years time.

The 2014 Fitness First CC7s is set for 24th, 25th and 26th October with further details available at or via the tournaments Facebook page and Twitter account @CC7S.


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