The Warwick Fiji has undertaken a soft re-launch of its new brand. This re-launch represents a culmination of months of work put in by The Warwick Fiji team to re-position this reputable holiday destination as a luxury resort synonymous with elegance and class and revered for its ability to deliver beyond guest expectations whilst holding true to its value for culture, the environment and its people.
A member of The Warwick International Hotels, The Warwick Fiji brand re-launch will also align the five-star Fiji property to the standards of its sister hotels around the world including locations such as San Francisco, New York, Paris, Brussels, Seattle and Geneva.
To embrace this change, the resort has as at September 1, 2014 changed its name from Warwick Fiji Resort & Spa to The Warwick Fiji.
“The new Warwick Fiji brand will build on the understated sophistication and an appreciation of class and elegance which our guests have come to expect of us,” said Warwick International Hotels Regional General Manager South Pacific, Dean Swaagman.
“These enhancements in the areas of accommodation, dining, guest activities and staffs development and appreciation programs will help steer us towards the position that we aspire to enjoy in the market,” he added.
A large part of this new direction is The Warwick Fiji’s commitment to the community. As a brand and a part of the Fijian community, The Warwick Fiji will continue to fulfil its obligation in improving the livelihood of its people.
These include education, rural community’s health and safety standards and as well as trade skills training for local youths which will be the core focus in 2015.
The visual presentation of the resort via collaterals, menus, brochures, guest information and other printed materials also reflects the opulent elegance that the resort now symbolizes.