Caption: Tourism Fiji CEO Rick Hamilton.
Nadi, Fiji, 12 September, 2013 – Mr Rick Hamilton, Chief Executive Officer of Tourism Fiji, is pleased to announce the appointment of Neo@Ogilvy as the organisation’s new global media planning and buying agency.
A performance-driven global digital marketing agency, Neo@Ogilvy was appointed after a global search. It will co-ordinate its activities from Australia.
“The role of Neo@Ogilvy will be to assist in driving growth from our key markets, including Australia, New Zealand and USA and also from the rest of the world,” Mr Hamilton said. “Our key communications objective is to ensure Fiji is seen as a destination offering something for everyone.”
MinSun Collier, Head of Digital Media at Neo@Ogilvy said: “We are excited to be appointed as Tourism’ Fiji’s digital marketing agency and we look forward to working with the team to promote Fiji as a destination of choice to travellers from around the globe.
“Through Neo’s unique approach to performance-driven media via the use of data and technology, we can apply unique insights and analytics to all elements of the planning and buying process. Neo is excited to be able to capitalise on the opportunities at every touch point of the Fiji experience.”
Neo will assist Tourism Fiji in rolling out its new global campaign in the coming months.