Caption:Both Chicken Express Fiji Limited CEO, Mr. Aswin Sharma (left) and Land Transport AuthorityRegional Manager West, Mr. Alfred Wiliame. pose with Chicken Express Fiji Limited staff at Chicken Express Nadi.Photo:SUPPLIED.
Chicken Express (Fiji) Limited, the specialist fast service chicken takeaway company is proud to announce that it has become an advocate for road safety in Fiji by partnering with the Land Transport Authority.
The two parties have signed a one year sponsorship agreement that will allow Chicken Express (Fiji) Limited to display a LTA road safety message on speeding and contact details to the Authority’s National Call Centre on its dual face billboard which is located in Olosara Sigatoka, until December 2015.
Mr, Naisa Tuinaceva, Chief Executive Officer of the LTA has expressed his sincere gratitude to Chicken Express (Fiji) Limited for working in partnership with the Authority.
“LTA is grateful for this kind gesture and we are extremely delighted to know that LTA is not alone in the fight to stop accidents on our roads,” remarked Mr. Tuinaceva.
“Bill board advertising is a very powerful medium to highlight road safety messages for our motorists, pedestrians and all road users. Chicken Express Fiji Limited has chosen a strategic location since the area is considered a red spot, many lives have been claimed in the spot and we are confident that with their timely sponsor together we can save many lives on our roads.”
The LTA needs support from corporate entities to carry out awareness on road safety.
Chicken Express (Fiji) Limited has also included a road safety message together with contact details to the Authority’s National Call Centre on its 2015 yearly calendar which is being distributed to its customers.
Speeding is the number one killer in the past 10 years, therefore the Authority will be carrying out more awareness in this area this year.
The LTA is facilitating government’s Decade of Road Safety for Action 2011-2020 initiative launched in 2011 which is aimed at reducing the number of deaths on our roads.
Fiji’s lowest death toll was recorded in 2012 and 2013 with only 41 victims per year.
In 2014, 49 people lost their lives on our roads. Most speeding cases are being recorded on Western Division roads. An analysis of the figures showed the West recorded 29 of the 49 fatalities, a similar trend recorded in 2013 where of the 41 fatalities, 26 were in the Western region.
This is an alarming figure and the LTA is once again calling on all road users to exercise extra caution when using the road.