By OLIVIA McMILLAN
Coca-Cola Amatil (CCA) Fiji has confirmed their support for the Fiji International to be played from 14-17 August.
A Silver Supply Partner, Coca-Cola will be the Official Refreshment and Sports Drink of the Fiji International.
The internationally broadcast tournament will provide CCA the opportunity to showcase two of their high profile brands; COKE ZERO and POWERADE.
Coca-Cola Amatil (Fiji) Ltd (CCAF) General Manager Steven Jowell says, “CCAF is proud to be associated with such a high profile event that will bring many new opportunities for everyday ordinary Fijians. The PGA is synonymous for its global reach and wide following. The Fiji International adds more colour and richness to such an event.”
“CCAF undoubtedly sees this as a national event and we have committed to support the event that will raise Fiji’s profile on the global map.”
“Our very own Fijian made products will be on showcase to support the active lifestyles of these international athletes. Supporting brands like sugar free COKE ZERO and POWERADE. We are proud of having made this connection with our International brands that are produced in Fiji.”
“Coca-Cola is committed to making and raising awareness of how our specific brands can offer as part of active lifestyles for ordinary Fijians.”
“We are committed to supporting the FIJI International to continue showcasing Fijians and our environment on the international arena that will benefit all Fijians now and in the years to come.”
This partnership will strengthen Coca-Cola’s ties to golf with the company already a strong supporter of the sport in Australia via their partnership with the PGA of Australia.
CCA is the latest sponsor signing on to support the Fiji International.
“We are delighted to have Coca-Cola Amatil on board for 2014,” said Matt Porm, Head of Commercial for the Fiji International for SEL.
“They are a high profile brand renowned known for their dedication to quality; we look forward to working with them to ensure the Fiji International’s success.”
“Coca Cola’s commitment to partner with this international event is another example of the value the Fiji International will bring to the company both at home in Fiji and abroad.”
In its inaugural year the Fiji International has attracted a strong field headlined by Fiji hero Vijay Singh, Major champion Nick Price and India’s number one player Anirban Lahiri.
The Fiji International will be played at Natadola Bay Championship Golf Course from 14-17 August.
Being played for a US$1 million prize purse the Fiji International will be co-sanctioned by the PGA Tour of Australasia and OneAsia.
Proudly supported by the Fijian Government, the Fiji International is expected to produce a multi-million dollar boost for the local economy, in addition to flow on benefits including the growth of the game in the region.
Designed by Singh, the Natadola Bay Championship Golf Course is renowned for its sparkling backdrop of coral reefs and the Pacific Ocean that line 15 out of the 18 championship holes.