Digicel signs ‘Road to Rio’ deal with Tabakaucoro

Caption: Banuve Tabakaucoro. Photo: FIJI LIVE. 

Digicel Fiji has announced a new ‘Road to Rio’ brand ambassador’s deal with Pacific sprint champion Ratu Banuve Tabakaucoro.

The new term is for three-years, which will benefit Tabakaucoro in his training and preparations towards the 2016 Rio Olympic Games. The Bau man first signed on as a Digicel Brand Ambassador in 2010.

Tabakaucoro recently returned after winning a silver medal at the Australian Championships.

“I am honoured to continue with Digicel as its Brand Ambassador and wish to thank them for having confidence in me,” says Tabakaucoro.

“Since joining in 2010, I have had a lot of support from Digicel Fiji. The opportunities to be a part of many promotional and community activities has been an awesome experience. This is a great deal for me as this takes care of most of my expenses and will help me in my training and preparations towards Rio 2016.”

“I want to be in Rio and I want to line-up in the 100m final.”

“There is a marked increase in the cash payment over the three-year period and I thank Digicel for considering my request and agreeing to this new deal,” added the champion sprinter.

There is also a bonus cash payment which will be paid to Tabakaucoro when he hits the qualifying time for the Olympics. The second cash bonus will be paid to him when he leaves for Rio in 2016.

Tabakaucoro went on to say,” I’m thrilled to learn about this incentive, this means I have to work harder and the incentive adds weight in my bid to achieve the qualifying times for the 100-metres.”

Digicel Fiji’s Head of Marketing Ms Sheryl Singh states, “We are pleased to have Banuve continue as our Brand Ambassador. He is a star athlete and a role model for Fijians and we wish him all the best in his future endeavours.”

She added that the increased sponsorship in cash and kind was in excess of $60,000 over the three years and will be more with Tabakaucoro offered a chance to work for the telecommunications company when he isn’t training.

“This will help Banuve with life after sport,” said Ms. Singh.

“And I would like to encourage other corporate companies to do the same. We want elite athletes to get the support they need to be able to train and perform well but also build their confidence and enhance their skills in work.”

Tabakaucoro is currently recovering from a leg injury and is expected to get into full swing training soon as he prepares for more competitions overseas with his focus on the Commonwealth Games in Scotland later in the year.



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