A locally produced advertisement for Digicel’s new 4G network has established itself as the most ‘liked’ Fijian commercial in history. Watch it here:- https://www.facebook.com/video.php?v=884848401526766&set=vb.123485224329758&type=2&theater
Thursday 28th August, 2014 – Digicel Fiji made history this week with the most ‘Liked’ locally produced commercial on social media. Following the release of the commercial last week on Facebook, the ‘It’s Time to Move’ video has become the most viewed and shared local television commercial in Fiji in less than one week. With over 8,000 ‘Likes’ the video is demonstrating the power of social media and the popularity of smartphones in Fiji.
Filmed on the streets of Suva in June, the 26 local performers featured in the video were from local dance groups and a number were selected from an extensive talent search run by Digicel in May for ‘Fiji’s Next Bollywood Star’. Digicel Head of Marketing, Sheryl Singh said “We are so pleased with the incredible response we’ve had to the clip. It was created specifically for our 4G launch to be exciting and different.”
“The video was launched on our Facebook page and it is already the most popular Fiji made commercial on the social network’s top ten pages in the nation. This is not only an ad showcasing Digicel but also a showcase of the fantastic talent we have here. It promotes our core message to mobile users in Fiji that it’s time to move’’.
Pacific Productions Director, Ms. Lailun Khan was involved in the production and says that the new commercial has set a new standard for television productions in Fiji. “We wanted this to demonstrate what can be produced here – the popularity of this video shows what is possible and we are already seeing interest from our partners overseas.”
Since the rise of social media viral online marketing has become more common. Globally approximately 100 hours of video are uploaded to YouTube every minute, and 500 years of video are watched on Facebook every day, ensuring there is always video trending on the web.
Digicel Fiji and the launch of the new 4G data network is a highlight of the $70m investment announced last month. Digicel launched the network last week in Suva and has promised more announcements this year.