Nadi, Fiji: April 1, 2014 – Effective research is critical to provide the business intelligence needed to ensure Tourism Fiji’s marketing, public relations and travel trade activity is best targeted towards the correct audience and shows the right focus to the requirements and needs of individual source markets.

Tourism Fiji has therefore today launched a tender to attract an internationally experienced market research agency to work with the national tourism body to conduct significant research into the target audience for holiday visitors to Fiji.  The research will be focused on the key source markets for holiday visitors – Australia, New Zealand, the United States, China, the United Kingdom, Germany, South Korea and India.

Ken Freer, Tourism Fiji’s Director of Global Marketing says, “We have access to significant statistics about the people who currently visit Fiji. But what this project will give us are huge insights into the mind-­‐sets of people sitting at home planning a holiday. We want to know what they currently think of Fiji, what other destinations thay are also considering and, most importantly, how we can best tailor our messages to attract them to choose Fiji for their next holiday.”

Tourism Fiji is seeking expressions of interest from market research agencies from around the world. Those with previous travel and tourism experience are likely to have an advantage.

“Fiji is a very small player in a huge global travel environment. It is essential that we have the market intelligence at hand that allows us to best focus our activities, to ensure our budgets are allocated as effectively as possible,” says Freer.

Interested agencies have until Friday April 11 to register their interest to participate in the tender process.  Full information on the tender process is available by contacting Thomas Valentine –


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