Scorpio, Genio & XUV500 to take on the country’s mountainous terrain
Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands with a strong global presence, has launched its range of vehicles in Fiji, in partnership with M/s CarCity, a Tappoo Group Company. CarCity will retail Mahindra’s latest range of top quality, feature rich, tough and rugged utility vehicles from its new showroom which is located at 25 Kings Road, Nakasi, Suva.
Vehicles sold will include the iconic Scorpio SUV, the world-class Genio Pick Up and the trendsetting XUV500 SUV. All brand new Mahindra vehicles are backed by the industry leading 3year/100,000km warranty in Fiji.
“We are delighted to extend our global footprint to Fiji which is one of the most developed economies in the Pacific Island realm and has a vibrant and rapidly growing automotive market. Our tough and rugged UVs and Pick Ups are ideal for the country’s mountainous terrain and are sure to find favour with local consumers,” said Mr Pradeep Kumar ,Vice President International Operations, Mahindra & Mahindra Ltd.
“After tasting success in several overseas markets including the United States, Europe, South Africa and Australia, CarCity now offers Mahindra’s range of strong, muscular and value for money vehicles to Ute buyers in Fiji,” said Madhu Tappoo, Group CEO and Executive Director. “The opening of this totally new Mahindra CarCity showroom not only brings yet another renowned and upcoming international brand of vehicles to Fiji but also provides more employment opportunities in the country.”
Mahindra has been the leader in utility vehicles for over fifty years in India. Today, Mahindra’s automobile portfolio comprises of a wide spectrum of vehicles from two wheelers to heavy trucks and SUVs to buses and has strong marketing and distribution network in more than 50 countries including Australia, Chile, Paraguay,Brazil ,Italy, South Africa, Egypt, Nepal, Sri Lanka .Established in 1945, the Mahindra Group now employs more than 155,000 people in over 100 countries and has an annual turnover of US$16.2 billion.
Tappoo is a widely recognised and much trusted name in Fiji where it has been conducting business for the 70 years. It has a presence in a variety of industries, including retail, manufacturing and motor vehicles.
Mahindra’s vehicle portfolio in Fiji:
The Mahindra XUV500 is one of India’s best selling SUVs, selling over 35,000 units within a year of its launch in September 2011. It has been the most awarded SUV in India, winning 22 awards in 2011-12 and has had notable success in markets like Nepal, Italy and South Africa.
The Latin American launch of this iconic model began with Chile, which is a key focus market for Mahindra, and will be followed by launches in Brazil, Colombia, Peru and Ecuador.
Designed with the agility of the Cheetah, the XUV 5OO has a powerful mHAWK diesel engine and is based on a monocoque chassis. The vehicle features advanced technology that allows it to function perfectly in tropical driving conditions.
The vehicle includes state of the art technologies, like a voice command audio and cruise control system that allows you to talk to your vehicle.
This 1.2 tonne pick-up has been developed to cater to the small and medium businesses transportation needs, the Genio comes in single and double cab versions and is powered by the mHAWK diesel engine.
It offers durability, comfort and safety and has been fitted with the most advanced technologies for ease of driving while carrying cargo in its rear deck where a lot of space is guaranteed. In addition to the world class styling of the vehicle, the appeal and interiors of the Genio are a benchmark within the industry.
It offers a power packed performance with its CRDe engine which is equipped with 75 HP power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease. Packed with several utility, technology and comfort features which are being offered for the first time in commercial pickups, the Genio, scores highly over its nearest competitors.
Since its inception in 2002, the Scorpio has always been at the forefront of customer satisfaction with every model continuing to delight consumers and award juries alike with a high-technology offering at an amazing value proposition.
The 2.2 litre, 4-cylinder mHawk diesel engine is what gives the Scorpio the reputation of a powerhouse as it propels the new Scorpio from 0 to 60 in 5.7 seconds flat. Acceleration is effortless with a whopping 120 bhp of power at the driver’s disposal.
Launched in 2002, the Mighty Muscular Scorpio won three ‘Car of the Year’ awards (BBC World’s Wheels, CNBC Autocar, BS Motoring) in its launch year and is one of the most awarded automotive brands in the country.
Through 2010-11 as well, it edged out most SUVs and emerged ‘The Most Appealing Sports Utility Vehicle’ in the J.D.Power Asia Pacific 2010 India APEAL (Automotive Performance, Execution and Layout Study). The Scorpio also topped the SUV/MUV category in the TNS Total Customer Satisfaction Study 2010. Further, the Scorpio was ranked highest in the SUV segment, in ‘Best Looks’ & ‘Best Resale Value’ in the HT-MARS Customer Satisfaction Survey 2010.
Known for its inherent tough and rugged ‘Mahindra DNA’ , the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most gruelling rallies on the Indian motorsports calendar.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.